Tag Archives: fast food

The Food Desert Mirage

Recently two studies have published findings disputing the popular wisdom of “Food Deserts.”  (A phrase just begging to be misread, or perhaps I am just far too fixated on cake.)  For some time now; health experts, food security advocates and the like, have maintained that diminished access to whole foods has contributed to increased rates of obesity and obesity related illness.  Arguments go further, suggesting that inexpensive fast food is often the only food choice in lower income neighborhoods.

It’s understandable where this theory comes from.  Poorer neighborhoods have more fast food establishments (and liquor and check cashing stores.)  People with lower incomes tend to be in poorer health and suffer higher obesity rates, ergo…  But viewed from another angle, say at 180 degrees, there is a “sexual assault occurs more in the summer therefore ice cream must be to blame” aspect to this theory.  For food desert theory to be true, a couple of factors must be in place, chief among them lack of access to whole foods.  (“Whole Foods” is an apt phrase to use, as anyone who’s ever been on the subway can report that people travel quite some distance to lug home shopping bags from a store filled with tastefully displayed organics.  Proving that proximity to groceries is a relative concept.)  Second to the issue of lack of access is that of fast food being less costly than whole food.  Excluding any clearance sales of shamrock shakes, prepared food is always more pricey than (very healthful) dried beans and rice.  Lastly, if the income level is low enough, children will be eating two meals a day (for ten months) in the public school.  (Ketchup as vegetable aside, school lunches are more healthful than fast food.)

So then how do we explain the rise in obesity levels in lower income neighborhoods?  How did a country which once demonstrated wealth by the enormity of one’s waistband become a mirror image of itself?  First we look at the nation as a whole.  It is not just lower income people who are growing.  Second, we focus on where we can make an impact; the children.  Why are children, across a wide swath of economic levels, growing in size?  What has changed?

In the 1950s (or even 1960s) a child’s day may start with a nutritionally balanced and perhaps even cooked breakfast.  Eggs, hot and cold cereal, real juice and milk were often the order of the weekday.  Fancy carbohydrates (pancakes, waffles and french toast) were a weekend treat.  Many children came home for lunch, often to a sturdy hot meal.  Lunchbox toting tots unpacked portable versions of home lunches and augmented them with a carton of (whole) milk.  One thing was noticeably absent from the average child’s day: a Wonkaville world of processed snacks and treats.  “Sugar” cereals were relatively new to the game and made rare appearances on breakfast tables.  Microwaveable or toastable bakery-like confections were yet to be invented.  Once out of the house, children were not barraged with processed snacks as they are now.  Vending machines were in factories and offices, and issued more sandwiches and half-filled cups of coffee colored acid, than they did snacks and candy.  Pocket money (if a child had such a thing) would be spent on a favorite candy bar, comic book or gum.  If fast food (which was in its infancy) made it into the house as an evening meal, it was a treat (for the children) and a respite (for the parents.)

The proliferation and availability of processed food snacks has changed our culture’s orientation towards “junk food.”  Ice cream and cake were often the highlight of a child’s birthday party (versus the bespoke goody bags and Vegas entertainers of today.)  Edible treats are now viewed as an integral part of a child’s day.  (Just try and find a playground, zoo, or museum that doesn’t have a snack bar perimeter.)  Children have money to buy snacks on the way to and from school, not to mention IN the school.  Those that do engage in organized play are supplied snacks during their 15 minutes of actual activity.  From the earliest of ages, children are being taught to prefer the taste of processed foods.  Baby yogurts(!) line grocery shelves.  Yogurt IS baby food (what’s next? baby-baby food?)  Toddlers cannot make it one full block in their stroller without carbo-loading on goldfish crackers or cheerios.  Special toddler meals now join baby food ranks.  Plying children with food stuff in nugget form is the norm.  For at least a decade now, a portable lunch rich in nitrates and sugar can be purchased and tossed into a backpack.  All of these “foods” came from a grocery store, not a food desert.

To really understand what’s going on and how to ensure we’re not on the brink of being an obese nation suffering from malnutrition we must let go of the notion of food deserts.  There is enormous special interest and billions of dollars involved in this issue.  It is no wonder we are loath to really examine what is in essence a “food amusement park.”


Posted by on April 18, 2012 in Childhood, Cultural Critique, Well-Being


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The Boobie Tube

More than half of American babies watch television for about two hours a day.  One third of babies have televisions in their bedrooms.  Babies.  Those under two years of age.  What little I know of human development, I’m guessing they are not using the remote.  This suggests that an adult is turning on the television for the baby.  I have so many questions I hardly know where to start.

I think I understand the concept of putting a baby down in front of a television.  It has to do with giving the adult a reprieve, yes?  May I suggest a moratorium on the demonization of the playpen.  You remember the playpen?  It is a box filled with toys, books, and cuddly things that kept tykes safe.  It was how we controlled their environment, versus gating and locking our environment.  Babies could happily entertain themselves while floors got cleaned or adults took showers.  Now, if my presumption is accurate, that television is being used in lieu of a playpen, I have to ask; what show is being watched?  Does it matter?  Is it just the sound that is pacifying the babe?  If so, how about music and a busybox?  Forget the quality of television for a moment.  Can anything be gained, developmentally, from staring at a screen?  (That is not a rhetorical question.)

The nursery television leaves me a bit more confused.  What in the world is going on there?  Is the baby being left alone with the television on?  To what end?

Before you think I am anti-media or (gasp) anti-television, let me assure you I am most certainly not.  At 14, I ecstatically received a hulking 35 inch wood-framed black and white television set.  Painted yellow.  That only got channel 7, which was fine as this was during ABC’s heyday.  For my 16th birthday my wishes were granted with my very own portable television, which received all seven channels!  I brought it with me to college.  I love t.v.  It’s one of my best friends.

What I don’t love is blanket social inequities.  According to the Kaiser Foundation, in families with incomes under $30,000, 64% of children younger than 8 had televisions in their rooms.  In families with incomes above $75,000. the number drops to 20%.  I doubt 100% of the blame shouldn’t be placed upon the importing of cheap electronic goods.  It certainly doesn’t help that a television is no longer a luxury item.  But perhaps something larger is at play.  Even back when televisions were far too dear for the middle-class, Muffy and Biff were not squired away in their nursery watching television.

While I shy from being an alarmist, I truly suspect that there is something a tad sinister in play.  “Progress” has brought us inexpensive food-like substitutes, flavored “drink” and access to electronic noise.  There is a school of thought that maintains that the plethora of liquor stores, cigarette ads and cheap goods in low-income neighborhoods is part of a scheme to quell the underclass.  Television is a very effective pacifier.

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Posted by on October 25, 2011 in Childhood, Media/Marketing


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