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Remember The Smoking!

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Grab your guns; we’re heading for the Alamo! On October 19th gun enthusiasts will be participating in a “Line In The Sand” armed rally in St. Antonio, Texas. Participants are encouraged to carry their “long guns” and the event is billed as family friendly. It is not a protest in the traditional sense, as Texas has some of the most lenient gun laws in the land; it’s more of a show of arms if you will. The assumed intent is to create a powerful visual of gun slinging American families. To encourage a wholesome atmosphere participants are asked to remove bullets from chambers before marching.

Once one gets past the image of a John Wayne (or Mel Brooks) movie, the conceit is not that strange. People often march to express strong feelings, and clearly people feel very strongly about their guns. What is strange is that as a nation we seem to have bought into that sentiment. We continuously elect representatives who hold gun rights sacred. It’s challenging to conjure any other “right” that directly impacts the rights of others as dramatically as gun rights. We think nothing of restricting individual rights that have little if any impact on larger society. We set restrictions on; who can marry, female reproduction, child safety, and the right to die. In the past few decades we have begun to set limits on individual rights which affect the public. You can no longer drink and drive with impunity. Smoking is so restricted as to be unrecognizable as the American pastime it once was.

Smoking was once ubiquitous. People smoked in movie theaters, buses, planes, and even elevators! Ashtrays were everywhere! Freestanding ashtrays were in doctor’s offices, factories, office buildings, and schools. The smoke cloud emerging from most teachers’ lounges rivaled that of a nuclear test. Once upon a time cigarette smoke was everywhere. About twenty-five years ago C. Everett Koop (U.S. Surgeon General) published a report equating the addictive nature of nicotine to that of heroin. You’d be forgiven for not considering this a “Eureka!” moment. But keep in mind that the tobacco industry was (if not is) one of the more powerful lobbying groups in the country. Shortly after the report’s publication cigarette packaging had to include a warning box. Dr. Koop later published a report regarding the hazards of “secondhand smoke.” The first restaurant smoking sections then cropped up. Some readers might remember the bizarreness of smoking sections; everyone seemed to pretend that smoke doesn’t move. But as behavior change motivation goes, baby steps are often the way to go. Fast-forward to 2013 and most of us live in a practically smoke-free environment. Smoking is considered a private behavior and as such cannot infringe upon the larger population.

So why haven’t we been able to treat gun ownership this way? Secondhand smoke couldn’t possibly kill more people than guns. Why have we not set limits on how many firearms a registered, licensed and certified owner can possess? Where are the laws about which kind of weapons are allowed outside of a registered, licensed and law abiding gun club and which must stay secured? Why do we tolerate gun show loopholes? How can a household that includes children be allowed guns, but apartment residents with children must have window guards? There are gun enthusiasts in favor of reasonable restrictions. Not all gun fans cling to the 2nd amendment like it was an out of context bible passage. Not every person who enjoys guns holds fast to rhetoric and flag waving. So where are those voices? Where is our C. Everett Koop?

People will show up to the Alamo with their guns and children. Even if the showing is paltry the imagery will be startling. Once again we will be lulled into thinking that gun owners are monolithic. Once again the issue will be framed as all or nothing. Color me a pessimist, but once again our capital will be noticeably silent.

 
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Posted by on October 15, 2013 in Cultural Critique

 

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The Drink Dope

 

A lawsuit has been filed against a manufacturer of ‘energy’ drinks. The suit is the result of injury (and death) of children after consuming the caffeine-laced beverage. It is logical to assume that this will be the start of regulation. To the average non-Red Bull, Cocaine(!),Monster, 5-Hour Energy, Rock Star, consumer this would seem pretty intuitive. Caffeine is a drug; a legal drug that has evaded regulation in this country. Nicotine used to enjoy that kind of status as well. Cigarettes were available for sale (or given away for free) any and everywhere. Cigarette machines eventually had little adhesive labels declaring cigarette sales being intended for people over age 18. What teenager doesn’t tremble and back away from an adhesive label? Cigarettes haven’t (slowly) shied from the teen market because of the hazards of the drug nicotine, but of the smoke inhalation. But it still makes for a plausible template.

A beverage whose very intention is to alter the body chemistry is not appropriate for children. On a good day most of us would concur with this. But we would also agree that regulating anything is just a giant pain in the behind. The beverage industry is no doubt gearing up for a fight as we speak. They will counter with examples of unregulated sources of caffeine. Charts and graphs will be exhibited declaring chocolate milk as laden with as much of the drug as a grande macchiato. Gatorade and vitamin-laced waters will enter into the arguments. Coffee carts will form a single-file demonstration. In short, a circus will ensue.

Let us assume (for the sake of all that’s decent) that parents are not purchasing caffeine-laced drinks for their children. What would be more effective (and less hair raising) than outlawing sales to children is to outlaw marketing of drug products to children. Children aren’t buying caffeine delivery beverages because they thought of it on their own. They buy them to look cool and be like their friends who buy them to look cool and be like the advertisement. Of course they’ll never admit this. Don’t believe me? Go to a school right now and ask the guzzlers why they’re guzzling. “Gotta wake up” “Gotta test” They believe they need the effects of the beverage. Do we really want our kids believing they need drugs to get through the day?

Death and serious illness/injury from caffeine is probably rare. But this lawsuit speaks to something more universal. There is no reason in the world to train children to use drugs to improve their performance. Their bodies and minds are still developing. Soon enough they will be fully grown and can make informed decisions.

 
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Posted by on October 23, 2012 in Childhood, Media/Marketing

 

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