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Category Archives: Media/Marketing

Lose Pounds and Inches Fast!

“Eat our processed food and lose weight!”  “Join this gym and lose weight!”  “Take this pill, shake, herb, tea, suppository, and lose weight!”

And they’re off!  New Year’s is the weight loss industry’s black Friday.  Many millions are reaped throughout the year, but it is January that does wonders for the industry’s bottom line.  As our nation has grown in size so has an industry filled with an abundance of promises and zero standards.  How has this happened?

Whether one considers excessive weight to be a health, behavior or public issue is somewhat secondary to the point that the market feels free to exploit the situation.

If you feel that being overweight is a health issue, what do you make of reality television shows featuring obese contestants being humiliated as a means to bolstering their health?  Do we watch smokers and drinkers being humiliated on reality shows?  Do we honestly think that this programming is not solely about the viewer’s entertainment?  How did other people’s heartbreaking struggle with a health issue become fodder for our entertainment?

If you feel that being overweight is the result of an utter lack of self-control, what do you make of products that reinforce that disconnect between outcome and behavior?  The “behavior” camp asserts that maintaining a healthy weight is the result of not consuming more than one is using.  A sensible diet and a moderate amount of exercise is the permanent method with which to control weight.  If the federal government believes this (and they seem to) why then are companies allowed to sell snake oil?  Why doesn’t every advertisement for Nutri-Jenny-Fast have a big black box across it stating “Eating our fake food is not sustainable & your behavior will not be changed by our program.  You may in fact lose weight while you are our customer, but most people gain it back immediately after leaving our program.”   Too big brother?  Remember, we now have warnings on aerosol bottles to dissuade people from huffing.

If you feel that the public health of our nation is at risk, then we really have to talk.  Whether we should start with the corn subsidies or food labeling, or school lunches makes for good dinner party conversation.  But so do dinner parties for that matter.  All of our habits, from the decline of dinner tables to carbo-loaded toddlers while they burn zero calories riding in a stroller, to wheels on sneakers (children don’t even walk anymore, they roll,) it’s all up for scrutiny.  What about processed foods designed specifically for children?  The baby food industry started the trend with “toddler” jarred foods.  Apparently toddlers find real yogurt and bananas to be daunting.  As they get older, the food industry has graciously provided, fake cheese, yogurt with candy, processed breaded chicken nuggets, lunchables and colored flavored drinks.  For those in the public health camp; why is this even tolerated?  We regulate pill bottle caps, cribs, car seats, window blind cords, but not the food sold for our children?  We are cultivating a lifelong appetite for fake food.

It is a terrible burden to feel as if your size is standing in your way.  Feeling as if your own body is the enemy is an exhausting way to go through life.  For anyone pulling on their new sneakers and heading out into the unknown this January, I say Brava!  It is physics; the first steps are the hardest.  Keep at it, and in about six weeks it will be the new normal.  Eat real food, celebrate meals, enjoy life and save your money.  There are no shortcuts and the only magic is discovering your own strength.

 

 
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Posted by on January 2, 2012 in Cultural Critique, Media/Marketing

 

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The White Hood Of The Web

There have always been people crouching behind barriers and throwing stones.  In an actual battle, this strategy is in fact prudent.  But when the stones are being thrown at unwilling participants it is abusive, and when the abuser is shielding him/herself it is bullying.  (Bullying is by definition an abuser preying on a weaker person.  Hiding offers protection, exposure leaves one weaker.)

Since the dawn of time, or since there were enough people on the planet to adequately ostracize some of them; people have bullied other people.  Often groups decide that someone, or groups of someones are a threat to the status quo.  The group itself gives rise to an enthusiasm and sense of protection for the abusers.  Persecution of women in Salem, backlashes to integration and voting rights, gay bashing; we have a rich national history of bullying,  And it’s getting worse.

We are in a time of economic uncertainty, political polarization, political correctness pressure and the internet.  People have not become more or less decent, they just may feel more threatened.  Nothing gets the bully’s goat like threat.  But what brings the simmering increase of abuse to the boiling point is the rise of technology.  Blogs, Facebook, Twitter, and countless website comment sections, have allowed for a new form of white hood.  There is a vile cocktail of exhibitionism and hatred that litters the comment sections of legitimate news outlets.  For some reason web editors and/or executives are allowing their brand to be a platform for hate groups.  These posters use tragically uncreative screen names to hide behind, while rabidly posting.  The unsuspecting reader is affronted with spewing from people calling themselves by war criminal’s names.

I am willing to concede, that just like wildly offensive television programming, the viewer can avoid the offensive material pretty easily.  But I am concerned about the news outlets sense of responsibility and integrity.  Offensive and abusive comments on Facebook and Twitter can easily be blocked and ignored as well.  Even bloggers can block nasty commenters with ugly agendas.  But where does this leave us?

The fact that we can protect ourselves from these high tech hooded thugs, doesn’t address the real issue.  Why are we allowing people to hide in plain sight.  Newspapers have long made it de rigueur to only publish letters from individuals with confirmed identities.  Make no mistake, I am not advocating restraints on free speech.  Far from it.  But surely we have the technology to expose these people?  The rest of us non-software engineers, should ignore the comments (versus engaging) and not patronize sites whose management allows for this behavior.  People are entitled to be as dark and hateful as they desire, but civilized societies should not allow for them to do so in disguise.

 
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Posted by on November 16, 2011 in Cultural Critique, Media/Marketing

 

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Take A Good Look My Dear, The Old South Has Disappeared

Great Jehoshaphat, southern gentility is reported to be on the decline!  Perhaps you’re thinking that in these uncertain times, this news is hardly worth mention.  But if you believe, as I firmly do, that social graces are what separates us from the animals, you are nervous.

Gentility on a micro level makes our days less, something to endure and more, something to celebrate.  Having a door held open, versus slammed in one’s face, makes if not the entire day, at least a moment, less stress inducing and more gratitude inducing.  When a person moves out of the doorway (of an elevator, bus, train) they are communicating (for a split second) “I am cognizant of not living in solitary.”  It is our nature to want to be acknowledged, if even just physically.  No one wants to be ignored (as we learned from Fatal Attraction.)  At the root of boorish behavior is self absorption.  “The world exists to tend to my needs.”  It is not difficult to spot the trajectory of such a perspective.  If we scratch the surface of a political scandal or corporate malfeasance, wouldn’t we find this mindset?  I think we’d all agree that the root of any ponzi scheme is a desire to have the world attend to the orchestrator’s needs.  Most of us are not global economic leaders, but like recycling, don’t we want to do our small part?  Giving a pregnant woman your seat is the pebble in the lake of decency.

I am not entirely naive about the origins of southern gentility or how it can be quite manipulative.  It’s just that I’m okay with that.  Our culture is experiencing a political correctness frenzy.  We feel compelled to put preposterous positive spin on everything, no matter how misleading.  So why not employ that same smiley face/have a nice day rhetoric in being kind to strangers, or for that matter, friends?  I’m going out on a limb and suggesting that the old south is not familiar with the term “frenemies.”  Do you remember Melanie Wilkes referring to Scarlett as “spirited” bless her heart?  Scarlett had said unkind things about dear Melanie and was rabidly after Ms. Wilkes’ fiance.  What in the world would today’s Melanie post on Facebook?  I shudder to even consider.

Helping a tourist, complimenting a stranger’s scarf, holding an elevator door, making funny faces at a crying baby, demand a level of awareness.  It is hard to text, drive, drink from a sippy cup AND let someone merge into your lane.  It is equally difficult to talk on the phone, drink from a sippy cup, push a double-wide stroller, and notice the person in front of you has dropped a glove.  So if removing our plastic bubble as we go through our day is not realistic, how about doing so just when engaged in intentional social interaction?  Why don’t we start with remembering that social interactions, large and small, are not about the individual, they are about the group.  Throwing oneself a celebration (nuptial, birthday, etc.) means one is a host.  A good host makes his/her guests feel comfortable and welcomed.  A good (and even not so good) host does not invoice his or her guests and always expresses gratitude for their presence.  Like accessorizing, civility is what separates us from the animals.

 
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Posted by on November 2, 2011 in Cultural Critique, Media/Marketing

 

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#ThreeMinutesApart

Would you give birth in an art gallery?  On purpose?  I’m guessing no.  Nor would I.  But then again I wouldn’t post a photo of my fetus on Facebook.  Call me a traditionalist, but I consider medical tests to be somewhat personal.  Sonograms and birthing are two sides of a similar coin (and not just in the procreational timeline.)

Birthing as “art” is pretty low on the Gypsy-Rose-Lee-having-no-talent rung of performance art.  Unless the “artist” did it while playing the trumpet, dancing, or adorned in light bulbs, I’m not sure it counts as a talent.  I’ve seen enough bad acting in my life to know that talent often need not get in the way of being on stage.  I would venture that our Lamaze performance artist is a subscriber to the “if it happens to me, it is interesting” school of thought.  But all art is some form of exhibitionism, isn’t it?  I’m less concerned with her personal display than I am with the sonogram as baby photo.

Medical test photos on Facebook are creepy.  A) it’s way too personal b) it’s a fetus, not an infant, anything could happen g-d forbid (which is why the test was done in the first place!) c) what in the world is the poster after as a response? “Oh your blurry blob looks just like you!”  After seeing one of these test results posted I started counting the years to my first colonoscopy.  Brace yourself world.

There are some out there who may not be ready to share their sonogram photos with the world.  Why, you ask?  Well because they conceived last night, so for them it is a photo of the pee stick.  That’s right.  Every friend and virtual friend can now see the results of a pregnancy test.  (I so wish I was being facetious, but oh my dears, I am still scrubbing my eyes.)  Remember when you didn’t discuss your pregnancy until the end of the first trimester?  Pish posh and rubbish.  I’m willing to venture that right at this moment, someone is updating her status with; “my temperature is elevated and the lights are dimmed.”

How did we develop this insatiable need for an audience?  When did the miracle of life diminish in its gravitas?  How is creating a life, not enough?  I struggle to resist my knee jerk reaction of pinning this on immaturity.  But I simply can’t help but equate this behavior with a toddler announcing to a group of adults that she successfully went potty.

 
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Posted by on October 30, 2011 in Cultural Critique, Media/Marketing

 

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The Boobie Tube

More than half of American babies watch television for about two hours a day.  One third of babies have televisions in their bedrooms.  Babies.  Those under two years of age.  What little I know of human development, I’m guessing they are not using the remote.  This suggests that an adult is turning on the television for the baby.  I have so many questions I hardly know where to start.

I think I understand the concept of putting a baby down in front of a television.  It has to do with giving the adult a reprieve, yes?  May I suggest a moratorium on the demonization of the playpen.  You remember the playpen?  It is a box filled with toys, books, and cuddly things that kept tykes safe.  It was how we controlled their environment, versus gating and locking our environment.  Babies could happily entertain themselves while floors got cleaned or adults took showers.  Now, if my presumption is accurate, that television is being used in lieu of a playpen, I have to ask; what show is being watched?  Does it matter?  Is it just the sound that is pacifying the babe?  If so, how about music and a busybox?  Forget the quality of television for a moment.  Can anything be gained, developmentally, from staring at a screen?  (That is not a rhetorical question.)

The nursery television leaves me a bit more confused.  What in the world is going on there?  Is the baby being left alone with the television on?  To what end?

Before you think I am anti-media or (gasp) anti-television, let me assure you I am most certainly not.  At 14, I ecstatically received a hulking 35 inch wood-framed black and white television set.  Painted yellow.  That only got channel 7, which was fine as this was during ABC’s heyday.  For my 16th birthday my wishes were granted with my very own portable television, which received all seven channels!  I brought it with me to college.  I love t.v.  It’s one of my best friends.

What I don’t love is blanket social inequities.  According to the Kaiser Foundation, in families with incomes under $30,000, 64% of children younger than 8 had televisions in their rooms.  In families with incomes above $75,000. the number drops to 20%.  I doubt 100% of the blame shouldn’t be placed upon the importing of cheap electronic goods.  It certainly doesn’t help that a television is no longer a luxury item.  But perhaps something larger is at play.  Even back when televisions were far too dear for the middle-class, Muffy and Biff were not squired away in their nursery watching television.

While I shy from being an alarmist, I truly suspect that there is something a tad sinister in play.  “Progress” has brought us inexpensive food-like substitutes, flavored “drink” and access to electronic noise.  There is a school of thought that maintains that the plethora of liquor stores, cigarette ads and cheap goods in low-income neighborhoods is part of a scheme to quell the underclass.  Television is a very effective pacifier.

 
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Posted by on October 25, 2011 in Childhood, Media/Marketing

 

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