Today is Small Business Saturday. Yesterday was Black Friday and in a couple of days it will be Cyber Monday and Giving Tuesday. Yes, it’s a lot to keep track of, but we’re an odd/even day gas, opposite side of the street parking kind of people. If we were to create a timeline of seasonal consumer events; Black Friday would be on the far left and Giving Tuesday on the far right. Cyber Monday is more towards the left but is only as old as clicking technology. What is wonderfully fascinating/encouraging is that right side of the timeline and the recent creation of Small Business Saturday and Giving Tuesday.
Shopping local independent shops and artisans is always a great way to support communities and their individual residents. Local independent shops stock unique, lovely things that are often locally made. Many communities hold arts and/or craft holiday fairs and local restaurants and pubs are always happy for the foot traffic. Today (and for the next five weeks) we can shop meaningfully and give creatively. Giving (and receiving!) a framed watercolor, a glass pendant, a crochet miniature giraffe is more memorable than the exchange of a chain store gift card. If gift cards must be exchanged, consider a certificate to a restaurant or shop in the recipient’s neighborhood.
In the tri-state area, Small Business Saturday comes at the perfect time. Yes, there are businesses still struggling to open, but there are plenty that are up and running. Find a community (perhaps your own) that suffered in the storm and shop a little (or a lot.) (And while you’re there think about local restaurants for on-site holiday parties or catering.) Consider gift certificates to theatre companies and performing arts organizations forced to close for days or weeks. Is there someone who’s been particularly nice this year? Perhaps a season subscription to a downtown theatre is in order.
On Monday office productivity will plummet as workers click their way down their gift list. This Tuesday will be the day to take a closer look at that gift list and consider a charitable gift. You needn’t worry about sizes, makes or models, colors or cuts. Not for profit organizations large and small, international, national or local will be a grateful recipient. This is the best holiday grab bag opportunity ever created. You choose what to give to whom. The gift feels meaningful to you and the recipient and you needn’t pretend to love the bath beads or Santa coffee mug you receive in exchange. You can broaden the reach of your gift by giving in someone’s name. Is there someone on your gift list who loves animals? A gift to the The New York Aquarium will help to repair the damage of the storm and delight the ‘benefactor.’
We like to think of leisurely slow roasted family dinners, skating parties at twilight or evenings by the fire with a glass of port and a musty smelling Dickens this time of year. But the reality is that it’s mostly several weeks of frenzied shortening days. Our social lives ramp up (or sputter back to life), our workloads increase in preparation of days off and our to-do lists prod us awake at 3:00 AM. There isn’t much resting or merry gentlemen/women to be found this time of year. However an interesting thing happens to our innards when we feel we’ve done some good. There is an underlying tranquility beneath our frenzy. Things might not go as planned, crowds might wear us down but we’ve coated our soul with a thin layer of “I made a difference.”
Small Business Saturday and Giving Tuesday make it effortless for us to do some good for ourselves and for others. We needn’t limit ourselves to these two days but they are a great start to a wonderful habit!