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Category Archives: Cultural Critique

One Size Never Fits All

I’m all about staying present, counting my blessings, seeing the glass half-full and all that malarkey.  But sometimes, in my weakest moments, I find myself coveting a celebrity or fictional character’s life.  We’ve all done it.  Standing in that interminable depressing line at the D.M.V., who hasn’t thought “I bet Cher never has to do this?”  It’s not that we really want to be Cher (really. Did you see those towns she played for her “farewell tour?”  After year two, she was probably fantasizing about being me!)  We just want to feel for a moment, that we aren’t part of some populace blob.  Who doesn’t bristle or whimper at being reduced to a statistic?  Which explains why lately, as I tackle big banks, chain pharmacies or my cable provider, I’m prone to fantasize.  Yes dear reader, there are moments when I wish I was Aunt Bee.  It’s not the ample bosom or indistinguishable accent I covet, but the way of life.

Aunt Bee was never told that her $63 check couldn’t be cashed after she had just handed the teller a $400 cash deposit.  Aunt Bee would not have to fill out three bank forms (uniformly dotted with typos) confirming that yes her legal name is in fact her legal name.  Everybody at the bank knew Bee, and if they didn’t they certainly knew Andy. In my pursuit of Bee-ness, I patronize as many small and local businesses as possible.  I enjoy a familiar face that acknowledges they’ve seen me before (and the shopper in me appreciates the variety that comes from independent shops.)  My weekly trip to the flea market is a great outing for my Bee avatar.  There’s always a warm greeting and brief chat with the pickle guys.  The (costume) jewelry lady was a tougher one to crack (I think she has that facial recognition disorder) but she’s up and chatting now!  The pretzel man has a nice smile and knows I like the broken pieces.  He always sends me on my way with a bonus “one for the road.”

There is nothing inherently unfriendly about big business.   Friendly, well-trained staff can be employed in any industry.  The issue is one of implementing policy.  Any time guidelines are instituted for large amounts of people they are going to be very generic and rigid in nature.  The customer is seen as an amalgamation of millions.  You can toss around words like “client” and “guest” but what we really are is just a speck in the blob.  For the record, the “people as blobs” strategy can be quite effective in areas of; crowd control, public health, and emergency preparedness.  In other words, it works well in a crisis.  But everyday, it can be soul crushing.

Any large organization (public or private) needs policy and strategy.  The issue is how these policies and strategies are communicated along the chain.  If the organization has decided (consciously or not) that policy will take the place of critical thinking on the part of employees, my $63 check will go uncashed.  But if people are hired because of their problem solving skills and ability to translate policy into practice, we all have a chance of being Aunt Bee.

Everyone just wants to be recognized.  Navigating the public school system should not be a competitive sport (for parent or child.)  Talking to an actual human in the customer service department should not be seen as a tactical victory.  Apparently our fastest growing industry is the service sector.  If this really is the case, attention must be paid.  While offering any color of car, as long as the color is black, worked for the automotive industry, it does not work for the people industry.

 
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Posted by on February 10, 2012 in Cultural Critique

 

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We’ll Always Be Bosom Buddies

“Make new friends but keep the old, some are silver and the others gold.”  Did you sing this in music class too?  No doubt my little girl hand clutched my bestest (at that moment) friend’s hand, as we sang with all our might.  Once we enter the “adolescent years” friendships explode and burn like Jiffy Pop kernels.  Alliances and stand-offs occur at every turn.

But then things (hopefully) normalize as we get older.  We travel through adult life wearing many more hats than we did as students.  We are workers, alumni, community members, spouses and parents.  As we take new jobs or join new gyms, we shyly look for people with whom we might click.  It’s exciting to discover a kindred spirit, particularly as we become even more individually defined.  (Let’s face it, it’s a lot easier to find a classmate who shares your obsession with Harriet the Spy and Kit Kat bars, than it is an adult with whom you care to have lunch.)  Sometimes a work friend is just that; someone with whom to share frustrations and gossip and maybe an occasional lunch.  On the rare occasion a friend discovered in the workplace shares your sensibilities throughout your life.  The same is true for friends found at the school gate, house of worship, or neighborhood.  If you are lucky, there will be people in your life who transcend place.

Something most of us could never have foreseen is the impact of social media.  The generation that created it could not even have predicted how it would impact those of us long passed paying off our student loans.  Why would they?  For them it was a great way to connect with age and class-mates.  For those of us of a certain age it means our past has found us.  On our own terms of course.  If someone would had told me, ten years ago, that I would be in touch with the girl who taught me fractions, well, I would have looked at them as I looked at her when she tried to explain the difference between fourths and fifths.  There are friends I have thought of throughout the years.  Some I even Googled periodically.  But today, through the magic of Facebook, like a good military commander, I can report that almost every person is accounted for.  Almost without exception, most are doing wonderfully in their lives, and that is a joy to know.  I have been reminded of the longevity of intellect and creativity.  That girl who was so quick and so funny?  She’s gotten even better.  The woman at work who had more style than should be allowed?  Nothing’s changed, and her daughter seems to have inherited it.

But what about all those found friends with whom a mutual interest in Wacky Packs, Dr. Pepper lip balm and the claymation of Mr. Bill, were the ties that bind?  Is there much to discuss (on Facebook or in person) beyond, “Hey, there you are!”  After a few awkward versions of “So, you’re like a grown-up now” is there anything left to say?  Any connecting points whatsoever?  What if it’s worse than that?  What if through the public broadcasting of Facebook you discover your schoolyard chum is a bigot or invokes the name of their favorite deity far more frequently than your comfort level allows?  What if they post photos of babies dressed as flowers or puppies playing football?  Is the fact that you grew up within a mile of each other enough to sustain a friendship, even one in the virtual world?  For better or worse, “unsubscribe” is as effective as not returning calls.  I am almost never a fan of letting things go unsaid, but what is the point of a conversation that starts with; “I wish I never knew these things about you.”  Luckily those incidences are a just a tiny fraction of the larger friendship pie; their denominator being larger (see! I did catch on eventually.)  The vast majority of found friends are a gift I simply never could have foreseen.  It has created a fluidity and continuity of life for which I am so grateful.  When the very best part of your past can be part of your present; well, what a wonderful world it is.

 
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Posted by on February 2, 2012 in Cultural Critique, Media/Marketing

 

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Put Me In Coach

The first time I heard the expression “life coach” I assumed it was a play on words.  However this was twenty years ago or so, and since then I have heard of “breastfeeding” and “marriage proposal” coaches.  Evidently, if there is a life stage to be navigated, there is a complementing coach.  People of every age and walk of life can hang out a “life coach” shingle in the same way we can all (legally) call ourselves “therapists.”  For the record, I would suggest there is far less room for tragic endings with the untrained calling oneself a life coach than a therapist.

In the grand, or even not so grand scheme of things, who really cares what people do with their money.  If there’s an extra couple of hundred dollars hanging around, why not spend it on someone who will tell you what to do next?  I do however find it more than just a bit bizarre that universities (of renown) now offer life coach certification.  Maybe I just need to catch up.  There was a time before “stylists” too.  (You hear that design schools?  There’s a certificate program just waiting to be created.)

I enjoy picturing the expressions on the faces of our 1960s ancestors, if we tried to explain these professions.  “Life coach?” the real life manifestation of Betty Draper would repeat while exhaling a plume of unfiltered cigarette smoke.  She would drop her chin an inch or two, raise her eyebrows and lower her voice; “Really? Is that a thing?”  As we tried to explain, she would drop a saccharin into her dainty cup of coffee, shake her head ever so forlornly and declare; “That is so sad, to not have friends.”

In the spirit of universal friendship might I offer the following (gratis) coaching:

  • Relationships: Does she or he cause you unhappiness?
    • If yes, reconsider your commitment
    • If no, proceed to: Am I the best possible version of myself in this relationship?
      • If yes, stay, if no, go
  • Work: Am I happy on Sunday night thinking of the week ahead?
    • If yes, don’t change a thing
    • If no, proceed to: If I won the lottery today, how would I spend my days?
  • Relocation: Should I stay or should I go?
    • If you are considering moving for the sake of moving, keep in mind that wherever you go, there you are.  Geography is not destiny and will not change who you are.
  • Behaviors: Whether it’s smoking, fitness or carbs, once you do anything for six (long hard) weeks, it becomes a learned behavior.  Begin now.

I’m afraid our time is up.  Thank you, now go out there and live!

 
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Posted by on January 29, 2012 in Cultural Critique

 

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Have A Nice Day

The third Monday of January has long been recognized as the most depressing day of the year.  This no doubt refers to it being a day that collectively, most people find to be depressing.  It should in no way mitigate the individuals’ own special personal days of bleakness.  But, it is said, that like New Year’s Eve, Thanksgiving and the like, the third day of January is a shared celebration.  No silly hats, champagne or mini-marshmallows, this communal experience has more to do with hiding under the covers.  It is the day on which we presumably realize the extent of our December expenditures and the temporary nature of our resolutions.

Well the third Monday has come and gone, and it’s safe to say the gloom lingers.  If December is the month of “goodwill towards man,” January is the month of “get the hell out of my way.”  The general crankiness simply can not be ignored.  Ordinarily I chose to react to Scrooge McDuckery with thoughts of “oh that poor man must not be feeling well.”  I force myself to consider the health emergency that woman (screaming into her cell phone on the bus) must be having.  I am now running out of scenarios and patience.  Even dear Pollyanna would be exhausted at the end of January.  When the grumpy old man visiting my upstairs neighbor cursed at me in the elevator, I actually cried.  Even the sturdiest of us does not wither from an old man’s curse.  When the woman pawing through boxes of shoes as if looking for hidden treasure, pulled them all down upon me, I got a little sad.  When she told me to move because now the piles of boxes and crumpled me were in her way, I got a little angry.  And that must be how it starts.

The artificially induced good cheer of December is gone.  Bills have mounted, social events have dwindled, the news is filled with political sniping, and we did not succeed at quitting smoking and losing 20 pounds.  We start our day cranky, and then we are forced into a world with other cranky people.  Even in the virtual world, you can see a spike in snark,  I have not conducted an actual study, but observations would suggest that tweets and blog comments today are as dark as 5:00 on a January afternoon.  There you are, reading through a news site, interested in the (potentially) insightful comments made by other readers and BAM!: the equivalent of schoolyard taunting and/or graffiti appears.  Never insightful, rarely humorous, these remarks are the equivalent of a toddler’s tantrum.  “Look at me” they scream, “I am SO relevant.”  Of course these small minded snarks are always around, but during other months they don’t appear often on serious news sites.

It’s January.  I’m no groundhog, but I’m going to estimate we have at least two months left of winter.  Might I suggest we take a collected cleansing breath.  Let’s remind ourselves that it is January now but soon it won’t be.  The bills will get paid, one way or another.  Spring is always a better time to start a physical fitness regime.  And the best way to make the world seem a little cheerier is to be a little cheerier.  Smile at someone.  Hold a door open.  Let today be the day you do not stand in front of the subway door.  Ask the tourist if they need directions.  And remember, just because you have thought of a snarky comeback, doesn’t mean you have to say it out loud.  If Clarence the angel paid you a visit today, don’t you really want to see all the people in your past not having their feelings hurt?

 
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Posted by on January 25, 2012 in Cultural Critique

 

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Wessonality

I hear that taxi receipts are going to be emblazoned with advertising soon.  In theory, that passes the laugh test, no?  For anyone who has ever been handed a mangled 2-inch receipt with blurry ink, it sounds ridiculous.  Unless it’s an ad for a better receipt mechanism, we might want to rethink this initiative.

Advertisers for the most part are hitting the right note in placement.  The industry has matured and is adept at following (and even predicting) trends.  Traditional platforms are still in the game, but new media has prompted creative delivery initiatives.  With our hand-held devices, web-based platforms and the like, we are bombarded with new forms of ads.  Only the most rural of us leave our homes without entering a technicolor world of advertising.  Those taxis about to get the smudgy receipt ads?  Most of their roofs are festooned with a large (illuminated) table tent of an ad.  Almost all cabs now have advertising (posing as network news) playing on a monitor in the backseat.  There really isn’t much to malign about the ubiquity of advertising.  If it hurts anyone, it’s the product/client not the user/consumer.  How in the world do you make yourself heard above all that noise?

One of the oldest ways to get noticed is celebrity endorsement.  Since there were celebrities there was celebrity endorsement.  If anyone had thought to market apples, I’m guessing they would have approached Eve.  Throughout the years most endorsements and advertisements have been quite obvious.  But what happens when advertising not only becomes more ubiquitous but more embedded?  What happens when a celebrity is famous for selling themselves as a brand (versus being a performer?)  There is a potential for conflict of interest as well consumer confusion.

Let us take a recent example of Paula Deen, a woman whose gimmick has been selling mayonnaise and butter laden dishes.  She is a southern woman who got her start making sandwiches for local workers.  With no culinary training but an innate understanding of showmanship, she is a perfect example of today’s celebrity brand.  She announced her (three year old) diabetes with her drug company endorsement in hand while declaring that her diet has nothing to do with her disease, thereby protecting her brand.  When asked on air if she was a paid spokesperson for the drug company she retorted; “I’m compensated just like you are.”  Well, not exactly.  The newsreader is being compensated by the network to do a good job for the network (and probably to cross promote the network’s other programming.)  Not many people watching the show think he is doing it for free.  The issue with not declaring (in a big black box) that “Miss Paula Deen is a paid spokesperson for this company” is that we are not the most educated of consumers. Sometimes public health has to trump capitalism.  Our country is just getting heavier.  Miss Deen has a loyal rural and southern following who may very well be suffering from diabetes themselves.  To hear a (very healthy looking) famous person declare that “diabetes has nothing to do with what you eat and if you take this lovely drug like I do there’s nothing to worry about,” is troubling.  Miss Deen is allowed to sell whatever she chooses, and the drug company is allowed to hire whomever it pleases.  Hence, the black box.  The drug company could also do themselves a big public relations favor by prefacing all their messaging with “maintaining a healthy weight is proven to have a positive impact on diabetes management.”

Users/consumers are becoming increasingly inundated with advertising, and may be a bit numb.  A million years ago, the novelty of Judy Garland selling Max Factor was so unique the consumer would think; “Look it’s Judy Garland selling Max Factor!” (and most fans knew that Max Factor was the make-up artist for the movie studios.)  Now that everyone is famous and ads are everywhere, being intuitively savvy is a challenge.  The harm is not to the product or advertisers but to the consumers.  Regulating advertising to protect consumers is not new.  You may remember when some paperback books had full-age cigarette advertisements.  Liquor and cigarette advertisements were once on television all the time.  Public health concerns change over time and in my estimation will always trump profit.  A simple black box hurts no one, not the product and not the paid spokesperson.  All it will do is remind the consumer that they are in fact experiencing an advertisement.

 
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Posted by on January 20, 2012 in Cultural Critique, Media/Marketing

 

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