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Tackling College Athletics

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Spelman College has dropped all sports and has picked up fitness. They plan to use their athletic facilities and budget to create healthy bodies and habits. Dr. Beverly Tatum, Spelman’s president, chose this path after making disturbing observations about the dollars spent per student athlete and the physical condition of students and young alumni. No doubt every college/university administrator has made these observations at some time. But Dr. Tatum has made an unpopular but wildly responsible move to create meaningful change.

Higher education costs have been rising exponentially for some time. At the same time, a bachelor’s degree has become a minimum requirement for most jobs. College, which was once for ‘some’ people, has become necessary for most people. Colleges and universities in the race to remain competitive have felt compelled to spend extraordinary amounts of money on features giving them an edge. For some schools, an edge means stellar facilities, for others it means technology programs that by their very nature are an insatiable repository of funds. Smaller programs, particularly liberal arts programs, fall to the wayside in some schools as they don’t provide the most obvious return on investment. An institution can sacrifice language programs, performing arts and soft sciences with its eye on higher education dominance.(Nobody ever got on a Top 10 University list by virtue of its wonderful poetry department.)

There has been a collective consensus in recent years that higher education is no longer simply an institution of thinkology. There are only so many resources (public, private, endowment) to go around. Yet athletic programs are still an assumed part of the college experience. Why is that? Why at a time when student debt AND the level of obesity is skyrocketing, do we think higher education athletics is simply a given? Now before you start waving your pennants or foam fingers at me; let’s have a word about school spirit. Piffle. Nobody ever got a better education or a leg up in life from painting their face and wearing overpriced sweatshirts. Is playing on a team fun? Yes, and so is performing in a play. Is cheering on ‘your’ team a kick in the pants? Probably, but so is watching the debating team wipe the floor with the competition. Do team sports teach team skills? One would think. But if we agree that team skills are important (and I’m not convinced they are) can’t they be built in class or on a Habitat For Humanity project?

But what of the schools who actually make a significant portion of their budget from playing sports at an elevated level? Quite frankly I would say; huh?! Is that really what we want higher education to be in 2013? If we really want to train young men and women to be professional athletes, can’t we just create technical sport schools? If we had a crystal ball we may very well see that these schools with profitable athletic programs will in essence become technical sport schools. But for every other school allocating large parts of their budget to athletic programs while their tuition skyrockets, it’s time to reevaluate. Yes the alumni will be up in arms, and yes perhaps some students too. But part of being a charismatic leader is being able to communicate why change is beneficial. The Spelman athletic director (with 25 years on the job) is on board and in agreement with Dr. Tatum’s directive. Dr. Tatum is currently fielding calls from college/university presidents questioning the value of athletics to higher education.

Great leadership should involve more than getting one’s institution’s name in the paper. Great leaders must make difficult and at times unpopular decisions for the betterment of the institution and the people it serves. Cutting costs by cutting sparsely populated (but wonderful) programs is not an act of bravery or long-term solution to higher education costs. We are now into overtime with the issue of higher education affordability. Too many qualified students cannot afford tuition (which is why they have such debt.) Pulling the plug on an expensive program that is not an integral part of a baccalaureate or graduate degree should be a serious consideration.

 
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Posted by on April 14, 2013 in Cultural Critique, Education

 

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Just Say Know

A new diet pill is about to be approved!  All our cares are about to be over.  This magic pill (approved by our very own Federal Drug Administration) will put an end to our nation’s demise d’jour; obesity.  The drug is not new, its approval is though.  The drug hasn’t changed.  It’s still a wonder pill which; a) causes tumors in rats b) damages (human) heart valves c) and doesn’t cause much weight loss.  Happy Days are indeed here again!

So why, after 13 years of diet pill drought, is the F.D.A. approving a drug they previously deemed not worthy of approval?  Why do we think.  Peer pressure is not just for teenagers.  There are (to my way of thinking) only two diet pill designs that could work.  A medication can either prevent or eradicate the absorption of calories or it can render a person incapable of eating (i.e., create permanent nausea.)  It’s hard to fathom how either of those approaches can be safely achieved (not to mention why anyone would want to risk malnutrition of feel permanently car sick.)  Why then, with all the diseases out there, would the F.D.A. (or any drug manufacturer) spend time and resources on this endeavor?  Money.

Insurance companies would be all over a diet pill.  Individuals will be clamoring for it.  Can you imagine the advertising?  I’m picturing men and women being unchained from their heft, the sound of angels, an appearance of a rainbow, and the hushed rushed intonation of “may cause tumors, death and does not lead to significant weight loss.”  Good times.  (An aside: There was a time when cigarettes were marketed to Americans as a weight loss device.)

Might I suggest that if the federal government has fear of being left behind in this 21st century scourge, that the Department of Agriculture steps up?  A simple labeling policy that sets a limit to the processing a food can undergo and still be deemed food, would change our country.  There is precedence for this kind of intervention.  There was a time when anything could be sold as juice.  It was only through the intervention of the government that our nation began to enjoy “drink.”  If ultra-processed foods were deemed the equivalent of “drink” they could no longer be served to children in federally subsidized programs.  These ‘food-like’ products could not be purchased with any funds linked to the government at all.  Food-like items and purveyors would be limited in their advertising and marketing.  The trickle down would mean a shift in product placement in movies and television.  Amusement parks, movie theatres and other holding tanks for children would identify food and food-like products.  Children would grow up knowing the difference between; whole foods, processed foods, and food simulated products.

It seems so easy doesn’t it?  No chaos, no chastising, no food pyramids getting mauled into new shapes.  So why isn’t this happening?  Money.  It is very hard to become morbidly obese from eating real (21st century) foods.  It is also not all that profitable to grow/produce and sell whole foods.  But you know what’s really profitable?  Selling products as food (with all the subsidized benefits that implies) with enormous mark-up, that’s what.  There isn’t much room for mark-up on a head of broccoli, but on frozen and boxed food, the sky’s the limit.  Without sounding too cloak and dagger, there is a lot of money at stake and not just for the pockets of the food producers (conspiratorial wink here.)

Yes there are greater nefarious doings going on in the world.  But every time a government entity waves the banner of the “Obesity Epidemic” we are reminded that we are supposed to keep our eyes on the banner, and never ever look behind it.  It seems that whenever we declare “war” on a social ill, it’s actually a sign that we’re giving up.

 

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The Food Desert Mirage

Recently two studies have published findings disputing the popular wisdom of “Food Deserts.”  (A phrase just begging to be misread, or perhaps I am just far too fixated on cake.)  For some time now; health experts, food security advocates and the like, have maintained that diminished access to whole foods has contributed to increased rates of obesity and obesity related illness.  Arguments go further, suggesting that inexpensive fast food is often the only food choice in lower income neighborhoods.

It’s understandable where this theory comes from.  Poorer neighborhoods have more fast food establishments (and liquor and check cashing stores.)  People with lower incomes tend to be in poorer health and suffer higher obesity rates, ergo…  But viewed from another angle, say at 180 degrees, there is a “sexual assault occurs more in the summer therefore ice cream must be to blame” aspect to this theory.  For food desert theory to be true, a couple of factors must be in place, chief among them lack of access to whole foods.  (“Whole Foods” is an apt phrase to use, as anyone who’s ever been on the subway can report that people travel quite some distance to lug home shopping bags from a store filled with tastefully displayed organics.  Proving that proximity to groceries is a relative concept.)  Second to the issue of lack of access is that of fast food being less costly than whole food.  Excluding any clearance sales of shamrock shakes, prepared food is always more pricey than (very healthful) dried beans and rice.  Lastly, if the income level is low enough, children will be eating two meals a day (for ten months) in the public school.  (Ketchup as vegetable aside, school lunches are more healthful than fast food.)

So then how do we explain the rise in obesity levels in lower income neighborhoods?  How did a country which once demonstrated wealth by the enormity of one’s waistband become a mirror image of itself?  First we look at the nation as a whole.  It is not just lower income people who are growing.  Second, we focus on where we can make an impact; the children.  Why are children, across a wide swath of economic levels, growing in size?  What has changed?

In the 1950s (or even 1960s) a child’s day may start with a nutritionally balanced and perhaps even cooked breakfast.  Eggs, hot and cold cereal, real juice and milk were often the order of the weekday.  Fancy carbohydrates (pancakes, waffles and french toast) were a weekend treat.  Many children came home for lunch, often to a sturdy hot meal.  Lunchbox toting tots unpacked portable versions of home lunches and augmented them with a carton of (whole) milk.  One thing was noticeably absent from the average child’s day: a Wonkaville world of processed snacks and treats.  “Sugar” cereals were relatively new to the game and made rare appearances on breakfast tables.  Microwaveable or toastable bakery-like confections were yet to be invented.  Once out of the house, children were not barraged with processed snacks as they are now.  Vending machines were in factories and offices, and issued more sandwiches and half-filled cups of coffee colored acid, than they did snacks and candy.  Pocket money (if a child had such a thing) would be spent on a favorite candy bar, comic book or gum.  If fast food (which was in its infancy) made it into the house as an evening meal, it was a treat (for the children) and a respite (for the parents.)

The proliferation and availability of processed food snacks has changed our culture’s orientation towards “junk food.”  Ice cream and cake were often the highlight of a child’s birthday party (versus the bespoke goody bags and Vegas entertainers of today.)  Edible treats are now viewed as an integral part of a child’s day.  (Just try and find a playground, zoo, or museum that doesn’t have a snack bar perimeter.)  Children have money to buy snacks on the way to and from school, not to mention IN the school.  Those that do engage in organized play are supplied snacks during their 15 minutes of actual activity.  From the earliest of ages, children are being taught to prefer the taste of processed foods.  Baby yogurts(!) line grocery shelves.  Yogurt IS baby food (what’s next? baby-baby food?)  Toddlers cannot make it one full block in their stroller without carbo-loading on goldfish crackers or cheerios.  Special toddler meals now join baby food ranks.  Plying children with food stuff in nugget form is the norm.  For at least a decade now, a portable lunch rich in nitrates and sugar can be purchased and tossed into a backpack.  All of these “foods” came from a grocery store, not a food desert.

To really understand what’s going on and how to ensure we’re not on the brink of being an obese nation suffering from malnutrition we must let go of the notion of food deserts.  There is enormous special interest and billions of dollars involved in this issue.  It is no wonder we are loath to really examine what is in essence a “food amusement park.”

 
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Posted by on April 18, 2012 in Childhood, Cultural Critique, Well-Being

 

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Only You Can Prevent Obesity

“This is drugs.  This is your brain on drugs.  Any questions?”  Derivatives of this have become part of our cultural punch lines, but there was a time the blurb itself carried quite a punch.  You may remember your own reaction the first few times you saw the advertisement.  It was jarring in its unblinking visuals and straightforward message.  The brilliance of the campaign was its unflinching honesty and shock value.  It was a message that was heard loud and clear.  If memory serves, the previous public service announcement with similar impact was the single tear of the actor playing a Native American.  Throwing trash out your car window wasn’t so tempting if you thought it would make that nice silent man cry.

It’s been quite a number of decades since both of those campaigns.  During that time we have almost all our vices banned or black boxed.  Warning labels are printed on any and everything that might someday be used in a manner that leads to litigation.  You’d be hard pressed to come up with anything left for which to promote consumer awareness.  Awareness is at an all time high.  There is a different colored ribbon for every day of the week, and a rubber bracelet to coordinate.

So what is a city to do when it decides to combat obesity with an awareness campaign?   How far is a city willing to go?  Obesity, unlike drug use or littering, is rife with sensitivity.  That frying egg was not aimed at drug addicts, it was intended as a preventative message.  Littering was never seen as a morality issue, it was just time to do something about the trend.  But obesity?!  First off, the public service announcements are not targeting people who may be considering a life of obesity; they are aimed at the overweight.   People know they are overweight, and have a whole host of feelings about it.  Showing images (photo-shopped or not) of overweight people with moderately small text warning of future medical issues is one big yawn.   There is nothing shocking or even helpful about that messaging.  But it is safe, isn’t it?  Who could you possibly offend?

If you consider the health implications of obesity to be serious enough to launch a campaign, you might just have to offend a bit (or break a few eggs as the case may be.)  Perhaps more effective than showing a larger sized woman climbing up subway steps, would be showing her trying to fit into a subway seat?  Maybe an image of her getting acrylic nails and the tag line “wouldn’t it be nice to have more fashion choices?” Sexist?  Probably.  Instead of manipulating an image of a portly man to indicate limb loss, how about a campaign about libido loss?  Disease is one thing, but impotency is quite another.

How do you do this without offending?  You probably don’t.  But if the point of the campaign is to change behavior, a little bluntness might be just the ticket.  There was a time when our whole country smoked: in elevators and in movie theatres!  It took years, but boy have times changed.  Nobody ever quit smoking due to an advert of a smoker with the message; “smoking leads to disease.”  Why not emulate the success of the No Smoking campaign?  Black box processed foods, eliminate junk food in the workplace, mandate all weight loss systems to include the following declaration; “this is not an education or behavior modification program, effective only while using our product.” and develop jarring public service adverts.

If you believe that body size is too personal to discuss in a blunt and in your face manner, maybe it is in fact personal.

 
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Posted by on February 7, 2012 in Media/Marketing

 

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Lose Pounds and Inches Fast!

“Eat our processed food and lose weight!”  “Join this gym and lose weight!”  “Take this pill, shake, herb, tea, suppository, and lose weight!”

And they’re off!  New Year’s is the weight loss industry’s black Friday.  Many millions are reaped throughout the year, but it is January that does wonders for the industry’s bottom line.  As our nation has grown in size so has an industry filled with an abundance of promises and zero standards.  How has this happened?

Whether one considers excessive weight to be a health, behavior or public issue is somewhat secondary to the point that the market feels free to exploit the situation.

If you feel that being overweight is a health issue, what do you make of reality television shows featuring obese contestants being humiliated as a means to bolstering their health?  Do we watch smokers and drinkers being humiliated on reality shows?  Do we honestly think that this programming is not solely about the viewer’s entertainment?  How did other people’s heartbreaking struggle with a health issue become fodder for our entertainment?

If you feel that being overweight is the result of an utter lack of self-control, what do you make of products that reinforce that disconnect between outcome and behavior?  The “behavior” camp asserts that maintaining a healthy weight is the result of not consuming more than one is using.  A sensible diet and a moderate amount of exercise is the permanent method with which to control weight.  If the federal government believes this (and they seem to) why then are companies allowed to sell snake oil?  Why doesn’t every advertisement for Nutri-Jenny-Fast have a big black box across it stating “Eating our fake food is not sustainable & your behavior will not be changed by our program.  You may in fact lose weight while you are our customer, but most people gain it back immediately after leaving our program.”   Too big brother?  Remember, we now have warnings on aerosol bottles to dissuade people from huffing.

If you feel that the public health of our nation is at risk, then we really have to talk.  Whether we should start with the corn subsidies or food labeling, or school lunches makes for good dinner party conversation.  But so do dinner parties for that matter.  All of our habits, from the decline of dinner tables to carbo-loaded toddlers while they burn zero calories riding in a stroller, to wheels on sneakers (children don’t even walk anymore, they roll,) it’s all up for scrutiny.  What about processed foods designed specifically for children?  The baby food industry started the trend with “toddler” jarred foods.  Apparently toddlers find real yogurt and bananas to be daunting.  As they get older, the food industry has graciously provided, fake cheese, yogurt with candy, processed breaded chicken nuggets, lunchables and colored flavored drinks.  For those in the public health camp; why is this even tolerated?  We regulate pill bottle caps, cribs, car seats, window blind cords, but not the food sold for our children?  We are cultivating a lifelong appetite for fake food.

It is a terrible burden to feel as if your size is standing in your way.  Feeling as if your own body is the enemy is an exhausting way to go through life.  For anyone pulling on their new sneakers and heading out into the unknown this January, I say Brava!  It is physics; the first steps are the hardest.  Keep at it, and in about six weeks it will be the new normal.  Eat real food, celebrate meals, enjoy life and save your money.  There are no shortcuts and the only magic is discovering your own strength.

 

 
 

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